Ownership

HELM Real Estate
San Francisco, CA

Where Are They Now: Helm Real Estate

Marcus Miller was excited to start his own company, Helm Real Estate, in 2018...

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Blog Post

May 18, 2023

The Future of Real Estate Teams

Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams.

Event

May 25, 2023

Masterclass: How to Build a Unique & Memorable Brand

In this Masterclass, learn the different components of branding and how you can leverage them to stand out in a sea of sameness.

April 21, 2023

Own It with Special Guest Marki Lemons-Ryhal: Social Media for Real Estate

In this episode, Marki focuses on the role that social media plays for real estate agents, and offers tips and tools agents can use to create sustainable daily social selling habits and extend their social reach.

Blog Post

March 24, 2023

What the City/Polaris Merger Says About the Future of Real Estate

Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces.

March 23, 2023

Prepare to Launch: What to Expect When Starting Your Business with Side

Launching your own real estate company is a huge transition from working as an agent or team lead at a big-box brokerage.

When Dan Risman Jones and Steven Huang partnered with Side to launch Ascend Real Estate in 2018, they were a team of three agents transacting around $50 million a year.

Ascend Real Estate
San Francisco, CA

Where Are They Now: Ascend Real Estate

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When Drew Coleman saw traditional brokerage brands adding agents to move their bottom line — and how distraught the agents were over their tools’ shortcomings and their own out-of-pocket expenses — he thought there had to be a better way to do business.

Opt Real Estate
Portland, OR

Believe in a Better Way

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Deborah Morton, founder of Clareo Real Estate and Side’s first partner in Georgia, wanted to be able to look back at her career and know she made a difference in people’s lives.

Clareo Real Estate
Marietta, GA

A Clear Path to Success

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March 8, 2022

Fast Company Names Side to List of Most Innovative Companies of 2022

We're thrilled to be named one of Fast Company's Most Innovative Companies of 2022 for our groundbreaking model.

Blog Post

March 3, 2022

Why Boutique Brokerages Have the Competitive Advantage in a Crowded Market

With a record number of agents competing for inventory, it’s more important than ever to stand out from the crowd.

Drew Coleman, founder of Opt and 2021 president of the Oregon REALTORS®, loves pushing the industry forward.

Opt Real Estate
Portland, OR

Pioneers on the Cutting Edge of the Industry

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One of Roy Machado and Serina Lowden’s core beliefs is that people of color must have a stronger presence in real estate.

All City Homes
Elk Grove, CA

Build a Business That Reflects Your Community’s Needs

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May 17, 2021

Finally, Someone Listened to Agents

Co-founders Guy Gal, Ed Wu, and Hilary Saunders created Side to test the limits of what’s possible in real estate.

Few things are more frustrating than dedicating your time, brainpower, and creativity to achieve a goal – only to have someone else take credit for your hard work.

Align Real Estate
Orlando, FL

Stop building someone else’s brand.

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By partnering with Side, Brad was able to outsource brokerage operations and gain the tools he needed to double his business – all while maintaining ownership of his family legacy.

Legend Texas Properties
Chappell Hill, TX

A Family Legacy Thrives Deep  in the Heart of Texas

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April 5, 2021

Side Raises $150M, Hits Unicorn Valuation

Side Partners are already elevating the real estate industry in California, Texas, and Florida. Now, we’re celebrating our funding because it will enable us to take Side nationwide