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Side Launches “PartnerUp” Coaching Program to Entire Industry

PartnerUp Coaching empowers agents to uplevel their skills by tapping into the experience of industry-leading members of the Side community

San Francisco, Calif. (August 22, 2024)Side, the only real estate brokerage platform that helps top agents create and grow their own boutique companies, announced PartnerUp Coaching, a platform upon which agents from across the industry can learn to be the best, from the best. While the pilot of these coaching services was only accessible to members of the Side community, the next round of courses will be available to the entire real estate industry in September 2024.

“There is no one in the industry better positioned to coach top agents than other top agents,” said Steve Capezza, President of Side. “Side is known for holding our agent partners to extremely high standards, and out of our community of extraordinary professionals, we have hand-selected a group of coaches who will deliver incredible value to the industry at large.”

Beginning the week of September 9, the ten coaches on the PartnerUp Coaching Platform will launch their live courses. Five of the ten will have courses available to the entire industry:

Anthony Marguleas — Founder of Amalfi Estates
Top SoCal agent with sold $2B in his career, including the $63.1M Hearst Estate
Courses: Scaling Your Boutique Team, Breaking Into the Luxury Market

Brett Jennings — Founder of Real Estate Experts
Top Bay Area agent who has scaled his team from $195M to over $1B sold in a single year
Course: SCALE: Mindset, Vision, Strategy & Culture for Building Your Ultimate Company

Danielle Lazier — Founder of Vivre Real Estate
San Francisco top producer who has over $1B in her career and has mastered the art of tactical empathy and emotional intelligence
Courses: Stress-Less Sales: Mastering Communication & Tactical Empathy, Buyer Broker Agreement? Oh Crap!

Kelli Griggs — Founder of Navigate Realty
Top Sacramento agent for most closed sales who has 10x’d her business and is #1 in her market
Course: Up-Leveling to a Top Listing Agent

Zaid Hanna — Founder of Real Estate 38
Top Bay Area agent with $1.3B in career sales
Course: Profit Powerhouse: Strategies for Maximizing Profit and Building a Successful Business

The additional five coaches will offer courses exclusively to members of the Side community:

Brian Tran — Founder of Fifty Hills Real Estate
San Francisco top agent and serial entrepreneur who has built an $8M investment property portfolio
Course: Rent to Riches

Ed Barreto — Founder of Level Up Real Estate Consulting / Managing Partner at Kinetic Real Estate
San Francisco top agent who closed 51 transactions in his first year in business
Course: Top 1% Realtor Playbook

Guillean Arradaza — Co-Founder at Kinetic Real Estate
San Francisco top agent with $161M in career sales
Sales Agent Secrets: Basics to Brilliance

Mark Daya — Founder of Sac Platinum Realty
Top Sacramento agent who has sold 450 homes over his 20 year career
Course: Maximize Your Real Estate Productivity

Rica Ruiz — Founder of Meraki Real Estate
Top agent in San Mateo county with 3+ decades of experience
Elevate Your Practice: Build Efficiency, Transform Your Business & Earn What You Deserve

“Side is the only brokerage provider in the industry that requires its primary customers, our founding partners, to meet high qualification thresholds,” said Side President Steve Capezza. “PartnerUp Coaching makes it easier for those top tier agents to share their secret sauce with a much wider audience, elevating the entire industry in the process.”

PartnerUp Coaching is part of the PartnerUp Program, suite of professional development and income-generating programs available to the Side community. Other elements of PartnerUp include networking events, both in-person and virtual, and a comprehensive mentorship program.

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About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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